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Top Reasons to Perform Adwords Ad Spying


Should you truly keep an eye on your Adwords competitors or not, well this is a question of confusion to many people out there. Some people would go ahead saying that it is very important to do it, while some others would say that you should simply ignore your competitors and give more importance and attention to your business.

It is all up to you, but surveys and reports show that competitive advertising intelligence, is a super cool way to stay ahead of your competitors and to do well in your field. Keep reading to discover the interesting reasons as to why many people choose to spy on their Adwords Ad competitors.

# Find New Exciting Keywords


Keywords are the main thing that every campaign revolves around. The more profitable keywords you use, the better your campaigns will turn out. Sometimes it might happen that, when you start off a campaign right from scratch you might run out of proper keyword ideas or strategies. It might take hours, or even days to frame the initial set of keywords on which you should target upon.

There are actually two important reasons, as to why experts recommend you to spy on the PPC competitors. You can use any competitive keyword research tool for the same and make a list of all profitable keywords for your campaigns.


# Write Better Ads


As you perform Adwords Ad Spying on your competitors, you will simply able to craft better Adwords Ads. Ad copy is certainly one important part of all campaigns and also if your Ads stand out and also get a number of clicks then your overall campaigns are likely to improve. The higher your Click Through Rates, the higher will be your quality score as well.

And higher your quality scores go, the lower will be your Cost Per Click. Hence you will be receiving more clicks, and conversions at a much lower cost, and in the end, you will achieve better Return On Investments for your campaigns.



So, Ads play an important role in your campaigns. One important way to improve your Ad’s performance is to spy on your competitors. A simple way to get this done is to carry out a google search for the keywords that you are targeting on and then look out for all Ads on the top search results. Look out for the special strategy that they have used up in their ads, which could simply be a number, or special discounts or something else to make their Ads more successful.

Regardless of knowing what special things they add on to their ad campaigns, you must surely be knowing what Ad copy your competition is using, in order to write Ad copies that will stand out from your competitors and also which will convince many people out there, to click on and check out your Ads.


Adwords-Ad-Spy
Adwords Ad Spy

# Improved Conversion Rates


As you carry out Adwords Ad Spy on competitor activities you will get to know more about their landing pages and also on how they are able to drive more traffic to their website. And analysing on this will enable you to improve your own conversion rates.

So, rather than copying blindly, what your competitors are doing, you need to test and monitor, each new strategy you come across of your competitors. Check out all the new strategies, and imply the same on your campaign. Take a complete analysis of how your campaign runs, and then come to the conclusion of which strategy you need to focus on. So run ads smartly by choosing to smartly spy on your Adwords competitors.

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